Zhejiang Province shoes for the cross-border RMB settlement business burdens

"Exchange rate and high innovation." Exchange rates to see displayed on the computer, financial manager of Wenzhou shoes  Jindi Mr. Yung sighed. For more than 100 million U.S. dollars annual export enterprises, the frequent fluctuations in the exchange rate risks. China Foreign Exchange Trade Center from the latest data show that on August 24 reported that the central parity of RMB against the U.S. dollar 6.3896, then the foreign exchange reform has been high.
Recently, cross-border trade within the geographical scope of RMB settlement to the country. Known as "RMB for the first time sailing," the cross-border Renminbi trade settlement has been entered for the biennium. Reporters visited Zhejiang Province shoes and apparel business, they noticed that the pilot did not set up to bring shoes and apparel foreign trade company settled in RMB, "a key to start." Part of the test the water tasted the sweetness of shoes and apparel companies, some companies because customers do not accept the delay in taking the step.
RMB, the priority orders
"Application for the pilot year, and recently finally tried a business, good results and then promote." Yesterday, Le Conte Shoes Co., Ltd. Finance Manager Wengjing Li over the phone a little bit excited. He said business is cross-border trade in RMB, the company settled the first batch of local Wenzhou, one of the pilot.
"This time around, try to convince customers in Germany." Wengjing Li said Conte footwear customers mainly in Germany, Finland, the United States, has been settled in U.S. dollars, to reverse this practice, the struggle to find.
June of this year, customers in Germany and Le Conte who signed a shoe RMB settlement agreement, to which a number of goods as a pilot. Mr. Weng calculations: with foreign companies that signed an endorsement contract price of $ 6.65 shoes / double, according to the date of the exchange rate of RMB against the U.S. 6.45:1, this pair of shoes to a book on corporate money is 42.89 yuan. Currently the shipment has been declaration, the end of the full amount can be credited into account.
If the dollar settlement, according to yesterday's RMB exchange rate against the U.S. dollar 6.374:1 actually credited into account the money is only 42.3871 yuan, a pair of shoes there are 0.5 yuan price difference, and the total shipment of more than 7,000 pairs of shoes. "In order to avoid exchange rate risk, exchange rate will be locked to the way forward, but each time faster than expected RMB appreciation will." This year, the RMB has appreciated against the U.S. dollar to more than 3%.
"Switch to the RMB settlement, this problem does not exist." Wengjing Li said, the premise is the customer willing to accept. According to regulations, the other in Hong Kong to open RMB accounts.
Thai Footwear Co., Ltd. Jiangsu Taizhou local foreign trade enterprises in the first 19 months to apply for a pilot cross-border trade in RMB clearing business. Down more than six months, the chairman Wang Jianglin mixed feelings. "Now I see a new customer every first asked him willing to use RMB settlement, if the other party is willing, on priority orders."
Most customers do not "cold"
The reporter also learned that most of the RMB settlement business in cross-border, there is still obstacles. "Peer around the little settlement in yuan, most of the foreign is difficult to accept." Wengjing Li said.
"Enterprise did not use their own wishful thinking, a sense of the problem is that customers are not interested." Said this is the Zhejiang Xinda Group Chairman Jiang Yimin. As the first batch of Zhejiang Province, the RMB settlement of cross-border trade, one of the pilot, the group had so far not implemented a RMB settlement business.
Import and Export Co., Ltd. Zhejiang Rui and head are the same. Taking into account the customer's acceptance, they have chosen the amount of 100 million yuan in the cooperation of customers in the implementation, the effect is still not clear. "Speak the truth, mainly customers find the process cumbersome to use RMB settlement, and the exchange differences without too much profit." Cooperation model in a mature European and American market, if you want to reverse, unless there is a huge attraction.
Foreign parties are Counting bottlenecks to be solved
Although cross-border renminbi settlement began to fast, but there are many bottlenecks.
First, foreign buyers, especially American and European countries traders acceptance of the RMB is not high. "We not only afterwards, foreign also afterwards, because the appreciation of the RMB exchange rate is the general direction, so do not want to bear the foreign exchange rate risk of the transfer of Chinese enterprises." Wenzhou Foreign Trade Bureau official said.
Meanwhile, the settlement amount is relatively small since the pilot. The data from the Department of Commerce, Zhejiang Province in the first half of RMB total settlement amount of trade in goods (excluding services trade settlement amount) relative to the same period in the province's total import and export trade, accounting for less than 4%. In the first half of the province have received payments of RMB real business took place a total of 1748 enterprises, which is the province's 40,000 homes and 6709 import and export enterprises exported the first batch of pilot enterprises, the enterprises to participate in the surface is clearly not big enough.
Zhejiang International Trade and Economic Research Center Director Zhang Handong table said, the domestic foreign trade settlement in more than 90% in U.S. dollars. By the dollar-based trade settlement makes a lot of foreign trade enterprises have been subject to foreign exchange fluctuations, or even seriously reduced the profits of the enterprise space, but in the RMB is not internationally accepted money under the premise of small and medium enterprises to promote the use of RMB is quite difficult. From another perspective, the current lack of pricing power export of Zhejiang, the right to speak is also a key reason.
Zhejiang burdens 150 million yuan more than 1,700 companies
From the Central Branch of Hangzhou, People's Bank of China has learned the first half of the province's total cross-border renminbi settlement business volume exceeded a thousand billion mark, reaching 100.587 billion yuan, in 2010 to 8.2 times the settlement amount. Especially from April this year, the province's cross-border trade in RMB clearing monthly volume has been ranked fourth in the country, to the end of June first half of the total settlement amount has risen to fourth in the country. As of the end of June this year, Zhejiang Province, has accumulated 58 countries and regions and carried out cross-border renminbi settlement business.
Currently the province has more than 1,700 companies try to use in cross-border transactions in RMB, according to preliminary estimates, the first half of this year, with RMB savings for businesses or at least reduced by more than 150 million yuan in foreign exchange costs and exchange rate losses.

 
ABC led the children into the fast lane shoes

In June, ABC took the lead in the ancient capital of Xi'an, the brand launched a new conference in spring 2012, became the first children's products industry spring 2012 launch of new brands - such as "fast" winning strategy, a formal declaration of Chinese children shoes development of the brand into the fast lane.
Indeed, the international fashion brand ZARA is a "fast" tactics to achieve success. However, the Chinese children's products industry is set off by this "fast" wave is clearly different from ZARA to quickly supply chain, characterized by fast fashion model: the ABC children's shoes and apparel brand, represented by the "fast", consists mainly of fast-growing, development speed and rapid market response to the three aspects, but the premise of the three mutually protect each other, constitute the development of children's shoes and apparel industry in the new period of the Golden Triangle, the formation of very unique industry development mode.
"Fast" is reflected in the growth of the brand
Reelection in 2010, "China's shoes market share for the first", "Chinese children's clothing market share for the top ten", and 1.477 billion yuan of brand value as the only named "China 500 Most Valuable Brands" list brand of children's products, the industry authority figures, ABC has been in the past three years the growth has created several times, has become one of the leading brand of children's shoes and apparel industry.
In the process of rapid growth, ABC insisted on marketing innovation credit. On the one hand, ABC creatively put forward the "chain to promote the" new marketing model, the system integration of the brand chain, product chain, chain and human chain channels to achieve vertical integration of products to enrich the product system and the terminal format, improved channel profitability. On the other hand, ABC adhering public marketing, adhering to the "careful management love" business philosophy, adhere to the "for love" brand advocates. Such as donors, "House of Love" for the "angel baby" send love; together "Hope Lu," a special fund to co-create "hope to fulfill ABC China" annual charity donation program ... ... through a series of public service activities, and more channel and multi-way communication and in-depth interpretation of ABC "for love" brand culture, in order to achieve a culture of promoting development.
"Fast" in their product development
Product is the brand of foundation, but also the most direct expression of a brand. In the increasingly intense competition in the context of the quarterly's launch has become a highlight of the brand to seize the market, in order to quickly gain a competitive edge, major brands are racking their brains to reduce the development of new products from time to market. However, is not optimistic that our children's shoes and apparel industry is serious homogenization products and become the biggest obstacle to industrial development.
Based on the industry's ills, ABC has continued to enhance its own R & D capabilities, and enhance the strategic level to the survival of the brand: the fashion clothing industry together coalition of South Korea set up a "Korean garment industry base of international cooperation"; in the National Conference on the Standardization footwear, standardization of China's shoes ... ...
For this type of mass consumer goods, shoes and apparel products, the vitality in the market or the quality of the final decision. Greater R & D capabilities, we have a stronger core competitiveness. ABC in spring 2012, two months ahead of release product, no doubt for their years of continuous research and development to enhance the ability of a big parade. At the same time grasp the trend of fast fashion, ABC did not forget the pursuit of high quality, in such a short period of time to provide such a perfect product, which embodies the brand as the industry leader in strength due, and the use of "R & D of the Sword" take the commanding heights of industry capacity.
"Fast" in their response to the market
The only brand to test market the truth. Products onto the market after all, still have to accept the competition, the winner takes the final decision can only - have a good product but suffered a crushing defeat on the market are too numerous. However, the current market environment, our children's industry is not yet mature, emerging market issues. Faced with this situation, who can quickly respond to market changes to develop coping strategies, who will be able to upper hand, and remain invincible.
This is a channel for the king, end the era of winning. Three years ago, ABC shops through a single children's shoes, children's single-product stores, shoes stores, integrated join model, enrich the terminal format, to enhance the channel profits, and fast to build a nationwide sales network. How to really master these areas from production into consumption channels? Significantly advance the ABC new release time.
The main purpose is to further enhance the channel and brand on the market capacity to respond. On the one hand allows the channel according to the specific circumstances of the specific regional markets, the development of flexible order distribution policy, improve channel profitability, in order to fully protect the distributors, retailers benefit. ABC the other hand, can guarantee the fastest in the market feedback, it can really be adjusted according to market development strategy to reduce market risk, to ensure the brand's rapid growth.
Rapid response strategy for the market, ABC vice president of Hai-Yun Xu said: the rise of new sales channels and the formation of the competitive landscape diversity, further exacerbating the competitive children's shoes and apparel industry. Face greater challenges and opportunities, ABC needs to become faster, and the future, this "fast" will be reflected in every aspect of brand development, create their own "fast" culture, rapid growth in self-realization, while drive the industry's rapid development.
Inadvertently, ABC has been in the industry launched a "fast revolution": a "fast" relative gain time to "fast" to win an absolute market in order to "fast" to win the brand grow, and finally the formation of edge concentration, reached step by step lead. This time, ABC went ahead in the industry, played a leading children's shoes and apparel industry "quick revolution" role.